Who, What and Why behind Pravaah
About Us
At Pravaah India, we’re more than a home and lifestyle brand; we’re a movement for mindful sustainable living. Founded in 2021, Pravaah was born from a commitment to honour craftsmanship, preserve the environment, and bring timeless elegance into every home. Inspired by nature and guided by a zero-plastic, eco-conscious ethos, we craft luxurious, planet-friendly home & living pieces that are as beautiful as they are responsible. We create timeless, material-focused products designed for longevity, encouraging thoughtful living over fleeting trends.
Our Story
The vision behind Pravaah began when our founder, Surbhi Agarwal, witnessed firsthand the environmental and ethical challenges in haute couture while studying in Milan. This journey sparked a desire to bring about positive change in the world of design. Today, Pravaah is a proud advocate for sustainability, using only natural, biodegradable materials and reusable packaging to minimize waste. Starting with just 14 thoughtfully designed products, we have grown to offer over 120 SKUs across a range of home soft furnishings, gift hampers, and sustainable lifestyle products.
Our Inspiration
Our designs celebrate the harmony of nature and Indian heritage, blending classic aesthetics with modern functionality. Each piece tells a story of artistry, with collections that draw from the beauty of our surroundings, from ocean hues to the textures of the earth. By collaborating with skilled artisans, we support India’s traditional crafts while reimagining them in ways that resonate with today’s conscious consumers. Our mission is to create products that not only elevate your space but also echo your values.
Our Promise
Pravaah India stands for integrity, responsibility, and uncompromising quality. We promise transparency and a commitment to sustainability in every product. Our approach is thoughtful and meticulous—from selecting materials to partnering with artisans and delivering products with love and care. By choosing Pravaah, you’re not just buying a product; you’re supporting a future where elegance and sustainability go hand in hand.
Join us on this journey towards a more mindful, beautiful world. Let Pravaah bring a breath of fresh air into your home, one thoughtful piece at a time.