Frustration, impatience anxiety and rage are all emotions resulting from a trap we create by ignoring to be more mindful of our environment. You can be more mindful by bringing more awareness into your day to day activities, even mundane things can blossom into something more.
People must have come across the term whitewashing in the media frequently but the lesser-known term greenwashing also possesses the same negative connotation as the former. And the term itself does not seem particularly insidious but the meaning behind it points towards malpractice that many corporations across the world partake in. And since the term isn’t particularly well known these businesses face little to no consequences for their false representations. But we must first understand what greenwashing means in order to identify its application in the real world and the resulting impact this practice has on the environment.
The definition given by the Brundtland Commission report of 1983 for sustainability is by far the most well-known one. It was clear to the various countries across the globe that to achieve long-term prosperity sustainable economical and social development strategies need to be preferred over short term goals. The holistic concept of sustainability gives equal importance to economic, social and ecological dimensions to ensure lasting prosperity.
Frustration, impatience anxiety and rage are all emotions resulting from a trap we create by ignoring to be more mindful of our environment. You can be more mindful by bringing more awareness into your day to day activities, even mundane things can blossom into something more.
People must have come across the term whitewashing in the media frequently but the lesser-known term greenwashing also possesses the same negative connotation as the former. And the term itself does not seem particularly insidious but the meaning behind it points towards malpractice that many corporations across the world partake in. And since the term isn’t particularly well known these businesses face little to no consequences for their false representations. But we must first understand what greenwashing means in order to identify its application in the real world and the resulting impact this practice has on the environment.
The definition given by the Brundtland Commission report of 1983 for sustainability is by far the most well-known one. It was clear to the various countries across the globe that to achieve long-term prosperity sustainable economical and social development strategies need to be preferred over short term goals. The holistic concept of sustainability gives equal importance to economic, social and ecological dimensions to ensure lasting prosperity.
