Most of us have grown up in an age of abundance with little regard for the impact that our choices have on the environment. The incredible ease of shopping at a touch and increase in disposable the variety of products has led to the development of a culture that promotes excessive buying regardless of wants and needs. Read More.
Plastic has become ubiquitous in our lives and our homes, whether it be in the form of utensils or packaging, it has pervaded every aspect of our lives. The comfort and ease of using plastic is the reason for its widespread popularity and increased application in our daily lives. Being extremely cheap and easily discardable, plastics are fuelling the general waste and pollution problem that the world is struggling with. Read More...
Your journey towards sustainability is your own so you decide how you can make an impact today! Promise yourself to try sustainable living today., it's not that hard. The planet is ours and if you wish to stay here longer then try adopting these 5 simple acts into your daily life. There is no planet like our own and we intend to preserve it just as it is.
Conscious consumerism can be as simple as buying what you need. It can start with the mindful approach of just saying no to that cute cheap dress or an extra car in the house or even over-ordering food!
This practice of deceitful advertising is known as greenwashing and since it is not a well-known term consumers place their trust in corporations to honour their environment-friendly advertising and representations inadvertently supporting the practice. But once one understands the concept it is relatively easy to spot this unethical practice and make responsible consumer choices to support eco-friendly businesses and sustainable development.
People must have come across the term whitewashing in the media frequently but the lesser-known term greenwashing also possesses the same negative connotation as the former. And the term itself does not seem particularly insidious but the meaning behind it points towards malpractice that many corporations across the world partake in. And since the term isn’t particularly well known these businesses face little to no consequences for their false representations. But we must first understand what greenwashing means in order to identify its application in the real world and the resulting impact this practice has on the environment.