This practice of deceitful advertising is known as greenwashing and since it is not a well-known term consumers place their trust in corporations to honour their environment-friendly advertising and representations inadvertently supporting the practice. But once one understands the concept it is relatively easy to spot this unethical practice and make responsible consumer choices to support eco-friendly businesses and sustainable development.
Frustration, impatience anxiety and rage are all emotions resulting from a trap we create by ignoring to be more mindful of our environment. You can be more mindful by bringing more awareness into your day to day activities, even mundane things can blossom into something more.
People must have come across the term whitewashing in the media frequently but the lesser-known term greenwashing also possesses the same negative connotation as the former. And the term itself does not seem particularly insidious but the meaning behind it points towards malpractice that many corporations across the world partake in. And since the term isn’t particularly well known these businesses face little to no consequences for their false representations. But we must first understand what greenwashing means in order to identify its application in the real world and the resulting impact this practice has on the environment.
This practice of deceitful advertising is known as greenwashing and since it is not a well-known term consumers place their trust in corporations to honour their environment-friendly advertising and representations inadvertently supporting the practice. But once one understands the concept it is relatively easy to spot this unethical practice and make responsible consumer choices to support eco-friendly businesses and sustainable development.
Frustration, impatience anxiety and rage are all emotions resulting from a trap we create by ignoring to be more mindful of our environment. You can be more mindful by bringing more awareness into your day to day activities, even mundane things can blossom into something more.
People must have come across the term whitewashing in the media frequently but the lesser-known term greenwashing also possesses the same negative connotation as the former. And the term itself does not seem particularly insidious but the meaning behind it points towards malpractice that many corporations across the world partake in. And since the term isn’t particularly well known these businesses face little to no consequences for their false representations. But we must first understand what greenwashing means in order to identify its application in the real world and the resulting impact this practice has on the environment.
